Gender Stereotype in Toy Advertisements on Social Networking Sites

Gossiping Behavior on Social Networking Sites: Does Gender Matter?

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Pathological Use of Social Networking Sites in Mothers (A Quantitative and Qualitative Study) 

The present article seeks to investigate how pathological use of social networking sites (SNS) in mothers is related to their marital satisfaction,  mother-child relationship, and children’s behavioral problems. This study had a mixed methods research design with quantitative and qualitative components. In the quantitative part with correlational design, 323 mothers who had preschool children w...

Message Framing in Social Networking Sites

Online social networking sites represent significant new opportunities for Internet advertisers. However, results based on the real world cannot be generalized to all virtual worlds. In this research, the moderating effects of need for cognition (NFC) and knowledge were applied to examine the impact of message framing on attitudes toward social networking sites. A total of 216 undergraduates pa...

Gender Differences in Advertisements

The Assessments of Social Networking Advertisements; as Perceived by Brand

The assessments of social networking advertisements; as perceived by brand communities consumers. Access to the published version may require subscription. ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on social networking (SNSs), the theoretical foundations underlying consumers' assessment of advertisements on SNSs' brand communities was not yet explo...